Do feed!

Case: Recycle for London

Insight: Only 22% of the capital's waste is recycled. Where is the other 88%?

Idea: Feed the hungry bins!!!

(Click image to enlarge)

TV / Viral

Poster / Guerilla Marketing

Odd hobbies #3

Jin knows everything about the Hong Kong Film Director Wong Kar-wai.

She even met him once. But he probably doesn´t remember this since she was too paralyzed to speak.

Jin have no fav. Wong Kar-wai movie. But if she has to pick one it would be this one:

Form Follows Function

Jin sincerely wish she has done these vintage visvim Ads herself...

Hats off!!!

"I cant take my hat off coz I don't have one!"

What men want

Energy shower gel? Anti-irritation shaving balm? 24h antiperspirant protection deo?
No. We have discovered what men really want is – hypnotical lashes.

Actually, many successful men have already proven mascara is men´s best friend:

Perhaps the most obvious example...

But also:

Back in the 60´s

On the big stage

On the big screen

From West Coast

From Sweden

We suspect Brand Project Directors from the leading cosmetic brands are already working

on the next marketing strategy. Some future opinion leaders we hope to see:

Targeting the Asian market

Curls? Yessirrr!

Change!

Albion - The New Breed

We had a wonderful chat with Nick + Aaron today!

Everyone´s been super busy = no time for our portrait routine...

... so we captured some snapshots!

DRAFTFCB - Under One Roof

Through the line (and glass)

Graham!

Graham´s fav. Draftfcb Ad at the moment

Leo Burnett – You Get A Lot To Like

We went to see two cheerful Burnetts for some advises!

Sharpest entrance in town

Big ideas come out of big smiles :D

Trevor + Sarah´s fav. Leo Burnett Ad at the moment

WCRS – Can You Keep Up With Us?

Today's lesson:

Yann / Heidi
0 / 0

Yann's fav. WCRS Ad at the moment

Bonus: a WCRS classic

Cheers to autumn!

Eat me! Eat me!

The marshmallow test

Everyday inventions #3

Jin lives 2 minutes from Oxford Street – probably the scariest stretch in town:

Growing up in a town with foremost trees as key population,
she never learnt how to avoid collisions on a hectic shopping strip.

So the pavement should adopt the same principle as the motorway –

a simple measure to reduce many unnecessary punches and thumps!

Lean Mean Fighting Machine - Roger That

This morning we went to see Dave for a talk!

Every reception should have a drum set next to the sofa.

Sam joined us and posed like a Pro.

Dave's fav. LMFM Ad at the moment

Publicis – It´s not just a Agency

It´s also the place for our mini Book Crit with Johnny!

Rrrr!

We are truely happy he managed to squeeze us into a buzy schedule
(and a tiny elevator with 4 account people...)

Johnny´s fav. Publicis Ad at the moment

Saatchi & Saatchi – Probably the best Agency in the world

Today we had a lovely chat with Rachel + Izy.

Bring it on!!!

We wish this will happen during every Book Crit.

Rachel's fav. Saatchi Ad at the moment

Izy's fav. Saatchi Ad at the moment

Thank you R&I! Next time we meet the cookies are on us!

Odd hobbies #2

Jin has been a big fan of unsuccessful R&B vocal groups since she was a peanut.

One highlight was that night she ran into these hard working gents
with her camera during their 14 hour set in a noisy casino:

Beeeeep Beeeeeeeeeeep.....

"Hi, may I spea..."

"Sorry, I am out of the office (in Nice), 

please leave a message and I (might) get back to you."

Odd hobbies #1

Heidi's match collection since 2006.

Heidi is aiming to achive the entire Pantone palette.

Please send rare pieces to Flat 425, Whitehouse Apartments, 9 Belvedere Rd SE1 8YS

Weekend indulgence

Excellent Soho Take Away – no hands!

Afternoon stroll

Marylebone hideout.

THANK YOU VOGUE!

Destination #1

Destination #2

On the way to destination #3

Destination #3

Can´t remember...

Destination #4

Destination #5 

Perfect!